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About

Grafton Local SEO

Results-Driven Local SEO for the Massachusetts Small Business Owner.

My journey started in the 90s, hand-coding HTML sites from scratch. I eventually built a sports platform that grew to partner with industry giants like AOL Sports, the Boston Herald, and the Chicago Tribune.

Today, I’ve brought that high-level expertise back home to help local enterprises navigate a much more complex digital world.

Online Marketing for Service-Based Businesses

I work with service-based businesses to help them get more phone calls and more customers. I handle the technical heavy lifting so you can focus on your craft. My approach is simple: focus on the metrics that actually move the needle.

Google Business Profile

Dominating the "Money Map" where local customers find you first.

Technical SEO & Speed

Eliminating slow-loading pages that kill your conversion rates.

Lead Generation Forms

Turning casual visitors into high-quality, pre-qualified leads.

AI-Ready Content

Optimizing for the future of search, including Google AI Overviews.

Case Study: Landscaping

Real Progress

After taking over the SEO for a local landscaper in May 2025, we moved the needle from stagnation to a measurable result.

300% Visibility Increase
graph showing huge traffic surge after Grafton Local started work.
Niche Expertise

Proven Results Across Industries

From the trades to local destinations, I build strategies for businesses where location is the primary driver of growth.

Landscapers & Tree Services
HVAC, Plumbing & Electrical
Tick & Mosquito Control
Landscape Supply Centers
Tiny Home Sales & Builders
Residential Construction
Apartment Complexes
RV Parks & Campgrounds
AirBnb & Short-Term Rentals
Wineries & Agritourism
Painters & House Cleaners
Local Pest Control

I specialize in "Service Area" and "Destination" SEO. If your customers find you based on where you are or where you travel to work, I can help.

Ask about your specific niche →
Expertise

How I Help You Grow

Direct, effective strategies to keep your crews busy and your schedule full.

01

Free Site Audit

I’ll personally look under the hood of your current site and tell you exactly why you aren't ranking—no strings attached.

02

GBP Optimization

I manage your Google Business Profile to ensure you show up in the "Money Map" when locals search for your services.

03

Local Content

I create high-intent pages designed to rank for specific Massachusetts service areas and convert visitors into leads.

04

Custom Lead Forms

I build custom intake forms that qualify your customers, so you spend less time on the phone and more time on the job.

Infrastructure

Managed Local Hosting

Secure, lightning-fast hosting built for Massachusetts business owners.

$15/mo

The Local Starter

Essential hosting for getting your professional name and email established.

  • Professional Domain
  • Fast Secure Loading
  • Local Support
Select Plan
Most Popular
$25/mo

The Service Pro

Optimized performance for showcasing galleries of your work and lead generation.

  • Everything in Starter
  • Increased Speed & CPU
  • Daily Site Backups
Select Plan
$35/mo

The Market Dominator

Maximum resources for businesses scaling across multiple service areas.

  • Priority Technical Support
  • Maximum SSD Storage
  • Unlimited Visitor Capacity
Select Plan
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